Episode 42 - Are you the next American Idol?

Yo, check it dog, what's happenin'. So, here's the deal. Execs & Regionals, we are the judges. Managers & Leasing Peeps, you are the artists. Start watching American Idol and look at it from this perspective. You're going to find that as artists you have an opportunity to maximize your talent (and you have the talent). When you get this far in the competition it's not that you don't have the talent, it's that you have a choice. A choice to bring the "Wow factor" or to just sing within yourself. It's a choice, and as execs/regionals (judges) we have the choice to encourage bringing the "Wow factor" or to just push for the status quo. The rules and guidelines and scripts that your management company provides just allow us to be average and sing within ourselves. It's about going beyond, making it your own, finding out what kind of artist you are to make it work, stand out, and bring the "Wow factor".

Just a thought ...

Local business is why your community exists.





Discuss amongst yourselves. :)

or discuss here ;)

Episode 41 - Who is writing your social media playbook?

I've been sharing an analogy with some friends comparing social media to football. You really could compare business or marketing in general to football, but you can just think about that however you want. Anyway, check out this week's post and let me know your thoughts. Is anyone writing your playbook, or are you just going out for a pass?

Who to Follow - Mike Whaling

You're probably already following this guy, but if not here's Mike's info and links. Definitely someone to follow if you need some online insight or assistance. He's always willing to lend a hand and is a Jack of all trades!

www.30lines.com
Facebook
Twitter
Podcast

Episode 40 - What are you waiting for?

A pretty simple question, but one I ask myself all the time.

Who to Follow - Duncan Alney

I can's say enough about this guy. The video really says it all and here's where you can follow "The Chief" online.

www.firebellymarketing.com
www.twitter.com/firebelly
www.passionati.com

Who to Follow - Lisa Trosien

If you are in the apartment industry you may have seen Lisa speak at an Apartment All-stars event or an industry convention. Online she gives even more. She writes an excellent blog that always surprises you with her insight. She helps to host the #aptchat on Friday afternoons on Twitter. She's not only extremely active on Twitter she also is super active on Facebook. How she has time to do it all is beyond me, but the articles, blog posts, and links she shares are always full of great information. I'm really excited to add her to the list as the first apartment industry person of Who to Follow. You rock Lisa!

Who to Follow - Chris Brogan

Honestly, Chris is just a real person online. He has one of the most popular blogs for online marketing, social media, etc. If you reach out to him he'll give you his thoughts. He writes and a great blog, and does some video too. If you are entering the social media space/game Chris is definitely one to follow. Check out his book Trust Agents as well. It will open your eyes.

Episode 39 - Outreach Logs

Quick question ...



Thanks!

Episode 6 -Twitter #AptChat

I know, it's crazy! Two posts in one week, but I had to do it. @LisaTrosien is rockin' it with her Friday #AptChat on Twitter. While I have yet to be able to participate, I like to go back in and read through the stream. This last Friday was all about Twitter and using in to market your properties or management companies. I have a few thoughts on the topic and would love to know your opinion as well. You may want to read this article as well for some food for thought.

I look forward to someday participating in one of these #aptchat sessions, but 4 on a Friday in the summer is tough. We'll see. So here's my thoughts on one particular aspect of the chat and I also pose a question to everyone in regards to being or not being on Twitter. Enjoy!

Episode 5 - Integrated Marketing Communications

OK, Beth Harte is on a roll in recent weeks. As I dug deeper into some posts I had not read, I found this topic that I believe really hits home in our industry.

For me, I feel many departments are interacting more with Marketing due to technology, websites, social media, and the Internet in general. IT & Marketing, Marketing & PR, Communications & Marketing, HR & Marketing, Customer Service & Marketing, etc. I think Beth references an interesting topic with integrated marketing communications in her post "Communication Silos Don't Work". One of the biggest complaints we continue to hear in our industry is communication breakdown. What I am suggesting in this week's video is, while Finance dominates our industry, Marketing needs to take its place as the glue and hub for company communications. Thanks for stopping by.

Episode 4 - PR and PR 2.0

I was reading some recent posts from Beth Harte about PR and PR 2.0, and at J.C. Hart we have recently been focusing some more of our efforts on some traditional PR.

So in this week's episode, I'd like to address Public Relations and what it means to everyone today. With social media continuing to grow we're essentially becoming PR agents for our own personal brands as well as the companies we represent. I'll take a quote right from one of Beth's posts:

Now, I know what you might be thinking. “I am not in PR.” Well, guess what? If you are engaged in social media, you are in PR now.

Here's the video, and I hope to hear your thoughts on PR for your management company off and online. Thanks for stopping by.

Apartment Internet Marketing (AIM) Conference - Mike Whaling

At this year's AIM Conference I had a chance to sit down with Mike Whaling of 30 Lines and talk about social media. Here's what Mike had to say.

Apartment Internet Marketing (AIM) Conference - Mike Whaling from Mark Juleen on Vimeo.

Question: Are You Overwhelmed by Social Media?

In Episode 2 here of The Apartment Nerd, I ask your thoughts on Social Media and where you're going with it. Enjoy.

Mj

The Apartment Nerd - Episode 2 from Mark Juleen on Vimeo.