Episode 5 - Integrated Marketing Communications

OK, Beth Harte is on a roll in recent weeks. As I dug deeper into some posts I had not read, I found this topic that I believe really hits home in our industry.

For me, I feel many departments are interacting more with Marketing due to technology, websites, social media, and the Internet in general. IT & Marketing, Marketing & PR, Communications & Marketing, HR & Marketing, Customer Service & Marketing, etc. I think Beth references an interesting topic with integrated marketing communications in her post "Communication Silos Don't Work". One of the biggest complaints we continue to hear in our industry is communication breakdown. What I am suggesting in this week's video is, while Finance dominates our industry, Marketing needs to take its place as the glue and hub for company communications. Thanks for stopping by.

Episode 4 - PR and PR 2.0

I was reading some recent posts from Beth Harte about PR and PR 2.0, and at J.C. Hart we have recently been focusing some more of our efforts on some traditional PR.

So in this week's episode, I'd like to address Public Relations and what it means to everyone today. With social media continuing to grow we're essentially becoming PR agents for our own personal brands as well as the companies we represent. I'll take a quote right from one of Beth's posts:

Now, I know what you might be thinking. “I am not in PR.” Well, guess what? If you are engaged in social media, you are in PR now.

Here's the video, and I hope to hear your thoughts on PR for your management company off and online. Thanks for stopping by.