Wednesday, December 30, 2009

Episode 30 - Bring on the 2010 Opportunities

We're done discovering, it's time to just do it. And by the way, your plan today will change 6 months from now. It has to. Things are moving that fast!

Friday, December 18, 2009

Episode 29 - Apartment Marketing Gone Digital Podcast

Did you know that Mike Whaling, Eric Brown, Duncan Alney, myself, and an occasional guest do a weekly podcast show? Check it out over on the right hand side of my blog or subscribe to it on iTunes.

Thursday, December 17, 2009

Episode 28 - Do you budget for website updates/enhancements?

I'm finalizing some marketing budget numbers and I'm curious, are you budgeting marketing dollars for website updates/upgrades in 2010? What's your strategy for that?

Mobile Post - 6 Months Free ... Really?

Posted via email from Mobile Tidbits from The Apartment Nerd

Episode 27 - Your online brand is just as important as your offline brand

While each company is going to use communication tools a bit differently, your online brand is extremely important. I contest that it is just as important as your offline brand.

Wednesday, December 16, 2009

Episode 26 - I'm killing the "Building Your Online Brand" series

It just was going too slow, and is just unrealistic. There is no one way to build an online brand. I'm sure I was giving some helpful tips, but it takes so much more than that. Here's why, and I also mention an upcoming project called The Resident Connection.

Friday, December 11, 2009

Episode 25 - There's no cookie cutter approach to social media

Yes, the tools are the same, but with each company/brand your approach will vary (even in the same industry). This is especially true in multifamily. For years we've continued to use marketing sources that essentially level the playing field and mainly compare our communities/apartments by price. Social media allows you to become unique again, and that doesn't happen by just copying what someone else is doing. We will begin to see some best practices, but each company's approach will still be custom and unique. This is why social media is not easy, but also why it pays dividends. Here's my video regarding these thoughts and some more fun stuff.

Wednesday, December 9, 2009

Mobile Post - Duncan Alney from SES Chicago for The Apartment Nerd & The Resident Connection

Check out the audio update from Mr. Duncan @firebelly Alney at SES Chicago.

Posted via email from Mobile Tidbits from The Apartment Nerd

Episode 24 - This is why Social Media is critical to Multifamily

Seth Godin had a great post today, Lead with your glass jaw. I found this extremely relevant to the multifamily industry and share my thoughts for how it applies. Please share with decision makers in your company and those that have a negative opinion about rating sites or social media in general. Thanks everyone and enjoy your day!

Tuesday, December 8, 2009

Mobile Post - These Buildings Are Really Coming Along

These are the first buildings to be delivered for

Posted via email from Mobile Tidbits from The Apartment Nerd

Thursday, December 3, 2009

Episode 23 - Your Current Preferred Employer Program is Backwards (Changed from the Original)

**Not only did I change the title from "A Preferred Employer Program is a Bad Idea", but there's a pretty solid idea in the comments below. Be sure to read the comments.**

After some Twitter conversation, I wanted to sum up my thoughts on this topic. Would love to know yours.