Apartment Marketing | Apartment Internet Marketing | Social Media

MarkJuleen.com

2010-04-01T01:46:00.006-04:00

UPDATE: IF YOU SUBSCRIBE TO THIS FEED OR HAVE ALREADY SUBSCRIBED TO THIS FEED HERE YOU WILL NOW RECEIVE THE FEED FROM MARKJULEEN.COM

So it's official, I've combined Tidbits from The Marketing Nerd and Tidbits from The Apartment Nerd into one spot at MarkJuleen.com

I figured there was no reason to keep 2 blogs going when I can just categorize my topics and now have added some additional categories that will highlight things we're doing at the J.C. Hart Company with our marketing as well as my little project with Duncan Alney called The Resident Connection.

Thanks for following me here, but all the good stuff is over at MarkJuleen.com now. Hope you like it. Cheers to innovation!

Mobile Post - Testing

2010-03-28T01:40:00.001-04:00

Cool pic from our resident winner in the Show the Love facebook promo.

Posted via email from Mobile Tidbits from The Apartment Nerd

Beyond Facebook Part 2 - Optimization Summit

2010-03-25T23:40:00.001-04:00

Check out this SlideShare Presentation:

Beyond Facebook Part 2 - Optimization Summit

View more presentations from Mark Juleen.

Beyond Facebook Part 1

2010-03-24T16:52:00.001-04:00

Check out this SlideShare Presentation:

Beyond Facebook Part 1

View more presentations from Mark Juleen.

Mobile Post - The Poken at #optsum

2010-03-22T16:20:00.001-04:00

Download now or watch on posterous

video-2010-03-22-15-05-55.3gp (14307 KB)

Get one!

via Pixelpipe

Posted via web from Mobile Tidbits from The Apartment Nerd

Episode 43 - Do you have the right to be the judge?

2010-03-15T11:32:00.004-04:00

Following up after "Are you the next American Idol?" I wanted to challenge the judges (management) to make sure they are worthy of being a judge and what that means. If we, as managers, are going to encourage great art then we have to do it the right way.

Episode 42 - Are you the next American Idol?

2010-03-11T10:40:00.002-05:00

Yo, check it dog, what's happenin'. So, here's the deal. Execs & Regionals, we are the judges. Managers & Leasing Peeps, you are the artists. Start watching American Idol and look at it from this perspective. You're going to find that as artists you have an opportunity to maximize your talent (and you have the talent). When you get this far in the competition it's not that you don't have the talent, it's that you have a choice. A choice to bring the "Wow factor" or to just sing within yourself. It's a choice, and as execs/regionals (judges) we have the choice to encourage bringing the "Wow factor" or to just push for the status quo. The rules and guidelines and scripts that your management company provides just allow us to be average and sing within ourselves. It's about going beyond, making it your own, finding out what kind of artist you are to make it work, stand out, and bring the "Wow factor".

Just a thought ...

2010-03-08T22:07:00.002-05:00

Local business is why your community exists.

Discuss amongst yourselves. :)

or discuss here ;)

Episode 41 - Who is writing your social media playbook?

2010-03-08T10:28:00.005-05:00

I've been sharing an analogy with some friends comparing social media to football. You really could compare business or marketing in general to football, but you can just think about that however you want. Anyway, check out this week's post and let me know your thoughts. Is anyone writing your playbook, or are you just going out for a pass?

Who to Follow - Mike Whaling

2010-03-02T14:18:00.003-05:00

You're probably already following this guy, but if not here's Mike's info and links. Definitely someone to follow if you need some online insight or assistance. He's always willing to lend a hand and is a Jack of all trades!

www.30lines.com
Facebook
Twitter
Podcast

Episode 40 - What are you waiting for?

2010-02-25T15:23:00.002-05:00

A pretty simple question, but one I ask myself all the time.

Who to Follow - Duncan Alney

2010-02-16T12:27:00.002-05:00

I can's say enough about this guy. The video really says it all and here's where you can follow "The Chief" online.

www.firebellymarketing.com
www.twitter.com/firebelly
www.passionati.com

Mobile Post - Amazing what people will do to earn a sticker during leasing training.

2010-02-15T14:10:00.001-05:00

Posted via email from Mobile Tidbits from The Apartment Nerd

Mobile Post - Showing the love

2010-02-15T10:17:00.002-05:00

Dozens of testimonials on heart shaped paper. How easy was this.

Posted via email from Mobile Tidbits from The Apartment Nerd

Mobile Post - What's the struggle with outreach?

2010-02-12T17:46:00.001-05:00

Download now or watch on posterous

video-2010-02-12-17-30-52.3gp (24083 KB)

via Pixelpipe

Posted via web from Mobile Tidbits from The Apartment Nerd

Who to Follow - Lisa Trosien

2010-02-11T10:10:00.004-05:00

If you are in the apartment industry you may have seen Lisa speak at an Apartment All-stars event or an industry convention. Online she gives even more. She writes an excellent blog that always surprises you with her insight. She helps to host the #aptchat on Friday afternoons on Twitter. She's not only extremely active on Twitter she also is super active on Facebook. How she has time to do it all is beyond me, but the articles, blog posts, and links she shares are always full of great information. I'm really excited to add her to the list as the first apartment industry person of Who to Follow. You rock Lisa!

Who to Follow - Chris Brogan

2010-02-11T10:06:00.003-05:00

Honestly, Chris is just a real person online. He has one of the most popular blogs for online marketing, social media, etc. If you reach out to him he'll give you his thoughts. He writes and a great blog, and does some video too. If you are entering the social media space/game Chris is definitely one to follow. Check out his book Trust Agents as well. It will open your eyes.

Episode 39 - Outreach Logs

2010-02-11T09:41:00.001-05:00

Quick question ...

Thanks!

Episode 38 - Average No More, Change Your Game

2010-02-02T10:57:00.005-05:00

I love the "don't shoot the messenger" posts Lisa Trosien has had recently. Check them out here: Dear Onsite Staffer & Dear Mr. (or Ms.) Property Management Exec.

All excellent examples for why teams don't progress and move forward. Unfortunately, we all have different expectations of each other, but it's how we manage those expectations that affect the game in my opinion. Most people have a tendency to settle and point fingers. Either direction, this just isn't fair. It's not fair to settle for an average boss that continues to just point out your shortfalls, and it's also not fair to settle for average employees that continue to just show up and coast. The lists Lisa shared just points out complaints against the average. It's time to kill average and not accept it anymore. We must do this not by complaining about average, but by overcoming average. You're not being fair to yourself if you don't.

We all have our good days, and we all have our bad. I am not perfect, and I don't believe anyone is. I make a number of mistakes, but always strive to fix them. These are not excuses, but realities and challenges in overcoming average. I have my own shortfalls, and individually everyone else does as well. It's the choices we make to battle through those and no longer use them as excuses that push us above average.

Yes, it's difficult to consistently strive for above average, let alone remarkable, but you could argue that the reason it's difficult is because failing is uncomfortable and scary. What I'm suggesting is that to be successful you don't have an option. Discomfort and fear are no longer excuses. Average in an economy like today gets you laid off, gets your bonuses cut, and could put you out of business. Flying below the radar is no longer possible. Everyone is under a microscope. Customer service jobs are even more so under the microscope and expectations continue to rise. Multifamily is no exception and we all know it.

I get passionate about a number of things, but I believe we can all get passionate about being better people. It's your choice, it's your career. Are you going to change the game? Are you going to become a better student of the game? It's an individual choice. No one is going to make the choice for you or hold your hand and guide you through. I'm going to continue to make mistakes along the way striving for remarkable, and I hope you join me for the ride. Thank you to those that have already joined the apartment nerd ride and have shared and continue to share the messages.

J.C. Hart Company Social Media Acceptable Use Policy

2010-02-01T15:59:00.003-05:00

We adopted this new Social Media Acceptable Use Policy in 2010, and I thought I would share it with my peers in the industry. Would love to hear your thoughts. Thanks and enjoy your day!

Episode 37 - Is there power in getting "No" up front?

2010-01-29T14:38:00.002-05:00

It may not be a "no" to buying completely, but it could be a "no" to buying today or at the end of a meeting. I think there is power to getting this out on the table. What are your thoughts?

Episode 36 - Something to think about

2010-01-28T11:37:00.002-05:00

Seth Godin has a new book out, I wrote a post over at Tidbits from The Marketing Nerd, and Lisa Trosien wrote a post about how on site people view execs. It got me thinking, and I hope you think about it too.

Who to Follow - Seth Godin

2010-01-26T02:56:00.003-05:00

I can't say enough about this guy. If you are in business (that's pretty much everyone unless you just don't work), own a business, or do anything marketing related you need to follow this guy and read everything you can of his. Just really amazing. Honestly, go ahead and subscribe to his blog and get a dose of Seth every morning. This is one of maybe a handful of blogs I have sent to my email vs. following via RSS. Here's links to anything Seth, and enjoy my video as well. If you do anything this year, start following this guy. Conveniently he has a brand new book, Linchpin, that comes out Jan. 26th.

Seth's Website
Seth's Blog
Seth's Books
Seth on Facebook (sort of)
Seth on Twitter (sort of)

Mobile Post - biggest clubhouse plant ever

2010-01-25T13:55:00.001-05:00

Posted via email from Mobile Tidbits from The Apartment Nerd

10 Questions from The Marketing Nerds

2010-01-21T01:02:00.004-05:00

My good friend Duncan Alney and I would love your help. Please pass this along to anyone you know in that is in multifamily property management that would like to contribute. We really appreciate you helping spread the word, and hopefully with the results of this survey we'll be able to paint the picture for why social media and resident communications need an upgrade.

Click here to take survey