Thursday, February 25, 2010

Episode 40 - What are you waiting for?

A pretty simple question, but one I ask myself all the time.

Tuesday, February 16, 2010

Who to Follow - Duncan Alney

I can's say enough about this guy. The video really says it all and here's where you can follow "The Chief" online.

Monday, February 15, 2010

Mobile Post - Amazing what people will do to earn a sticker during leasing training.

Mobile Post - Showing the love

Dozens of testimonials on heart shaped paper. How easy was this.

Posted via email from Mobile Tidbits from The Apartment Nerd

Friday, February 12, 2010

Mobile Post - What's the struggle with outreach?

Thursday, February 11, 2010

Who to Follow - Lisa Trosien

If you are in the apartment industry you may have seen Lisa speak at an Apartment All-stars event or an industry convention. Online she gives even more. She writes an excellent blog that always surprises you with her insight. She helps to host the #aptchat on Friday afternoons on Twitter. She's not only extremely active on Twitter she also is super active on Facebook. How she has time to do it all is beyond me, but the articles, blog posts, and links she shares are always full of great information. I'm really excited to add her to the list as the first apartment industry person of Who to Follow. You rock Lisa!

Who to Follow - Chris Brogan

Honestly, Chris is just a real person online. He has one of the most popular blogs for online marketing, social media, etc. If you reach out to him he'll give you his thoughts. He writes and a great blog, and does some video too. If you are entering the social media space/game Chris is definitely one to follow. Check out his book Trust Agents as well. It will open your eyes.

Episode 39 - Outreach Logs

Quick question ...


Tuesday, February 2, 2010

Episode 38 - Average No More, Change Your Game

I love the "don't shoot the messenger" posts Lisa Trosien has had recently. Check them out here: Dear Onsite Staffer & Dear Mr. (or Ms.) Property Management Exec.

All excellent examples for why teams don't progress and move forward. Unfortunately, we all have different expectations of each other, but it's how we manage those expectations that affect the game in my opinion. Most people have a tendency to settle and point fingers. Either direction, this just isn't fair. It's not fair to settle for an average boss that continues to just point out your shortfalls, and it's also not fair to settle for average employees that continue to just show up and coast. The lists Lisa shared just points out complaints against the average. It's time to kill average and not accept it anymore. We must do this not by complaining about average, but by overcoming average. You're not being fair to yourself if you don't.

We all have our good days, and we all have our bad. I am not perfect, and I don't believe anyone is. I make a number of mistakes, but always strive to fix them. These are not excuses, but realities and challenges in overcoming average. I have my own shortfalls, and individually everyone else does as well. It's the choices we make to battle through those and no longer use them as excuses that push us above average.

Yes, it's difficult to consistently strive for above average, let alone remarkable, but you could argue that the reason it's difficult is because failing is uncomfortable and scary. What I'm suggesting is that to be successful you don't have an option. Discomfort and fear are no longer excuses. Average in an economy like today gets you laid off, gets your bonuses cut, and could put you out of business. Flying below the radar is no longer possible. Everyone is under a microscope. Customer service jobs are even more so under the microscope and expectations continue to rise. Multifamily is no exception and we all know it.

I get passionate about a number of things, but I believe we can all get passionate about being better people. It's your choice, it's your career. Are you going to change the game? Are you going to become a better student of the game? It's an individual choice. No one is going to make the choice for you or hold your hand and guide you through. I'm going to continue to make mistakes along the way striving for remarkable, and I hope you join me for the ride. Thank you to those that have already joined the apartment nerd ride and have shared and continue to share the messages.

Monday, February 1, 2010

J.C. Hart Company Social Media Acceptable Use Policy

We adopted this new Social Media Acceptable Use Policy in 2010, and I thought I would share it with my peers in the industry. Would love to hear your thoughts. Thanks and enjoy your day!