Wow, the past couple weeks have just flown by, and I'm ready for another whirlwind tour. My good friend Duncan Alney (Firebelly Marketing) and I are speaking at the Realpage User Conference next Tuesday. The topic, "Building Your Online Corporate Mullet." Yes, you read that right, Corporate Mullet. It's an interesting metaphor for how to look at your business. Yes, there is a corporate image with clean logos, bullet points, copy, legal, etc., but there has always been a social aspect to business and now even more so with the online tools at our fingertips. After the presentation we'll share with everyone some highlights and our slides.So, with the idea of the "Corporate Mullet" I ask the question, "Do you have a policy or a strategy?" I believe too many businesses are waiting around trying to develop a policy so that the business up front doesn't get associated with the party in the back. Why? Do we have a policy for how to talk with our customers face to face, or is it a strategy? How is using facebook, Twitter, blogging, or replying to ApartmentRatings.com reviews any different than emailing, talking on the phone, or meeting face to face? You do know that email is a form of social media, right? Social media, or whatever you want to call it, (as I agree with Gary Vaynerchuk it should just be called business) is what we do. We are social beings, especially in real estate. We interact, we discuss things, we debate, we sell, we give, we care, we use new communication tools, we do business. What's your strategy?
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