Friday, July 24, 2009

Episode 10 - It's Happening So Fast & The Topic of the Day

I'm sure many of you agree with me that things are moving quite fast in the online marketing word. While it's overwhelming at times, it's a lot of fun. So let's have some more fun with it. Two things today. One, I'm going to try and bring more frequency with the vids. The feedback I'm getting is that people like the concept, so I'll try to dream up some more topics. Two, have you seen the @AptGuide Twitter contest? I give my thoughts and would love yours. Enjoy!


  1. Thanks for mentioning our sweepstakes – – to your audience. You asked some very good questions about Twitter, SPAM and word of mouth/viral marketing.

    How did this sweepstakes come about? Since summer is peak moving season and many appear to be watching their budget more than ever, we wanted to give apartment renters an easy way to win a grand prize of $15,000 and a $1,000 credit towards a Penske Truck Rental. Four runner ups will each win an iPod touch.

    Why Twitter? We chose Twitter for this sweepstakes because it is an open communication between people who choose to follow you and you choose to follow to answer the basic question, “What are you doing?”

    The Process:
    From Twitter, 2 easy steps: follow @aptguide and tweet a message to enter. That’s it. You’re entered.

    Trusted sites like Mashable have employed similar “tweet to win” tactics –

    Popular sites such as – the Twitter directory – allow you to tag yourself into directory categories. As part of their service, they automatically add a tweet for you that reads something like: “Just added myself to the twitter directory under: #multifamily, #rentals, #apartments”

    We do not use auto-follow tools or pay for followers through automated tools because we dislike SPAM as much as the next person and prefer to grow our followers organically.

    We’re marketing nerds like you. Hope to get some good conversation and feedback around this topic.

    Thanks again for mentioning our sweeps!

  2. Thanks for taking the time to comment and for the info. I look foward to hearing about the results you have from the promo. Hope it's a good traffic generator to the site.


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