I've had some conversations lately about our Corporate Mullet presentation, and Duncan recently presented the concept again to the Social Media Club Philly on the invite of Beth Harte. In our apartment space one thing that I think many companies are missing with the business up front is a good brand foundation. At J.C. Hart we've been working hard on building our brand name and making sure it is associated with all of our properties. In Episode 11, I'm asking everyone how they feel about the concept and where you think your brand is from a recognition standpoint. Look forward to hearing your thoughts.
Friday, July 31, 2009
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