Episode 25 - There's no cookie cutter approach to social media

Yes, the tools are the same, but with each company/brand your approach will vary (even in the same industry). This is especially true in multifamily. For years we've continued to use marketing sources that essentially level the playing field and mainly compare our communities/apartments by price. Social media allows you to become unique again, and that doesn't happen by just copying what someone else is doing. We will begin to see some best practices, but each company's approach will still be custom and unique. This is why social media is not easy, but also why it pays dividends. Here's my video regarding these thoughts and some more fun stuff.