Monday, August 3, 2009

Episode 13 - Let's Not Get the Cart Before the Horse

In Episodes 11 & 12 I talk about strategy. That's one thing some of the best in our industry do. Some of the largest brands in Multi-family have been successful because of their strategy. Whether it's a branding strategy, a training and best practices strategy, or an overall marketing strategy, they are winning today because of a great plan. You don't have to be a large company to have a strategy, and there's no reason a smaller company can't have a better strategy than the big guys.

In Episode 13 I expand on marketing strategy and why getting the cart before the horse with your online marketing and social media efforts can be an issue. As we saw last week with the Horizon Management debacle it's important to participate and manage your brand online, but (as many of us have been talking about for the past year or so) it's not a good idea to just jump right in without a plan. Let's not get caught "Bear Shaving." So let's talk strategy. What are your plans? Do you have a plan? Do you need help? If you'd like to know more about the J.C. Hart strategy for online marketing I'll be sharing those efforts in the coming weeks along with some tidbits from other industry friends. Until then, I recommend you start thinking about a strategy and think about finding an online marketing team to help your efforts.


Post a Comment