Following up after "Are you the next American Idol?" I wanted to challenge the judges (management) to make sure they are worthy of being a judge and what that means. If we, as managers, are going to encourage great art then we have to do it the right way.
Yo, check it dog, what's happenin'. So, here's the deal. Execs & Regionals, we are the judges. Managers & Leasing Peeps, you are the artists. Start watching American Idol and look at it from this perspective. You're going to find that as artists you have an opportunity to maximize your talent (and you have the talent). When you get this far in the competition it's not that you don't have the talent, it's that you have a choice. A choice to bring the "Wow factor" or to just sing within yourself. It's a choice, and as execs/regionals (judges) we have the choice to encourage bringing the "Wow factor" or to just push for the status quo. The rules and guidelines and scripts that your management company provides just allow us to be average and sing within ourselves. It's about going beyond, making it your own, finding out what kind of artist you are to make it work, stand out, and bring the "Wow factor".
I've been sharing an analogy with some friends comparing social media to football. You really could compare business or marketing in general to football, but you can just think about that however you want. Anyway, check out this week's post and let me know your thoughts. Is anyone writing your playbook, or are you just going out for a pass?
You're probably already following this guy, but if not here's Mike's info and links. Definitely someone to follow if you need some online insight or assistance. He's always willing to lend a hand and is a Jack of all trades!
Hello, my name is Mark Juleen and I am the V.P., Director of Marketing for the J.C. Hart Company. I've enjoyed being a part of the apartment/multi-family industry, and this blog serves as my platform to share experiences, thoughts, and ideas from my perspective and others in the industry. Views expressed here are not necessarily those of the J.C. Hart Company. I hope you enjoy it, and please feel free to share it with others. It's what we share that will take us there. Enjoy your day!